SMALL BUT SPICY
Dirty Dog is a new beverage company created for a Packaging Design course that is looking to break into the market with a bang. Dirty Dog creates deliciously punchy small batch ginger beer in petite bottles. With the packaging design they were looking to increase sales and engage with their boldly rustic and outgoing target market.
THE NAME IS THE GAME
Arguably the most challenging part of this project was to create a name that felt playful and bold but still allowed opportunity for a design that will separate it from the competition and convey its small batch nature.
DRINK UP YOU DIRTY DOG
The result is a monotone design that uses hand-script and an illustrated dog to convey its lively nature. When analyzing the competition, there was a common occurrence of using vivid colours. s a result Dirty Dog is designed using black and white to separate itself and attract its simple but playful target market.