wild kooks - surf to live

Created for a university graduation project.

BRINGING RAD APPAREL AND THE OCEAN TOGETHER

This project was really quite exciting for me because it brought together two things I love; the ocean and rad apparel. After doing some research I discovered that humans have an instinctual connection to water. It's estimated that around 80% of the worlds population lives within sixty miles of an ocean, lake or river. There's clearly a bond that we have to water because we naturally depend on it for so many things. However, when looking at this further, I came to the realization that there is really no other group so intimately connected to the ocean than surfers.

WE SURF TO LIVE

Wild Kooks is the quirky whole-hearted, experiential boardwear company that surfs to experience, and ultimately surfs to live. In it's essence Wild Kooks is an unconventional unique brand and in their brand personality they are approachable, empowering, aware, quirky and light-hearted. Wild Kooks takes strong inspiration from the vintage surfing era, and it believes that surfing can be uncomplicated and carefree.