SMALL BUT SPICY
Dirty Dog is a new beverage company created for a Packaging Design course that is looking to break into the market with a bang. Dirty Dog creates deliciously punchy small batch ginger beer in petite bottles. With the packaging design they were looking to increase sales and engage with their boldly rustic and outgoing target market.
THE NAME IS THE GAME
Arguably the most challenging part of this project was to create a name that felt playful and bold but still allowed opportunity for a design that will separate it from the competition and convey its small batch nature.
DRINK UP YOU DIRTY DOG
The result is a monotone design that uses hand-script and an illustrated dog to convey its lively nature. When analyzing the competition, there was a common occurrence of using vivid colours, as a result Dirty Dog is designed using black and white to separate itself and attract its simple but playful target market.
Background: PechaKucha is "a simple presentation format where you show 20 images, each for 20 seconds." (pechakucha.org)
Objective: Create a poster for PechaKucha Night Richmond vol. 9 that is eye catching and engaging in order to increase the number of attendees from by 20%.
Concept: "Creative juices" can be defined as what ignites a fire and sparks passion inside someone. I wanted to create a scene that visually represented this and would catch attention from many feet away.
A SHARED PASSION FOR TRAVEL
EduTravel for Credit was looking to bring new life to their brand in a way that excites, intrigues and invites more students to be a part of the incredible trips they’ve created. Excited to work with a company that speaks to the adventurer in me, we worked together to create not only a fresh new brand but an experience that begins with the first contact piece and ends with a life changing trip.
28 PAGES FOR A VIBRANT WORLD
The first project (the 2016 Program Booklet) would set the tone and voice for the rest of the brand. The goal was to create a booklet that ultimately did two things — provide information about the possibilities of each program and to create a visually rich experience similar to the vibrant experience of travelling abroad. The result is a 28 page booklet rich with imagery, designed to ignite or support a passion for travelling among students.
THE NITTY GRITTY
This partnership is still ongoing, however as a result of our work together I’m happy to say that the design for the brochure has been adapted to work across all social media platforms, as well as posters and other print materials.
Created for a second year Graphic Design for Marketing class assignment. The objective was to create a one minute commercial for a real or fictitious company. Being the bread lover that I am, I chose to create "La Patisserie" a fictitious organic artisan bakery. All of the styling, photography and post-filming-eating is done by yours truly. Enjoy!
music: gabin - sweet sadness
(all credits to this jazzy group of people)
*please note this is not in association with any real companies by the same name.*